FATHERHOOD WITH DAVID AND TED BECKHAM -
Back to Work
I was brought in midway through the edit process on this branded content job for Haig Club, a social campaign in the lead up to Father's Day, involving David Beckham and his dad, Ted.
I took the cut from rough cut stage through several rounds of feedback from Haig Club and David Beckham's team before it was passed onto a finishing editor.
During this job I got used to the very specific editorial nature of branded content. I also cut several social cuts for this campaign, including cuts of different length for different platforms (60s and 90s), a cut for IGTV and several instagram stories.
I worked with the creative producer in-house to come up with creative solutions when re-cutting and reformatting, and delivered a successful product.